Arizona coyotes logo wordmark Patch#
Arizona coyotes logo wordmark upgrade#

'We're seeing an influx of sports in fashion right now, and we really wanted to be at the forefront of that, pushing the boundaries,' said Alex Meruelo Jr., the Coyotes' chief brand officer. Last season, the Toronto Maple Leafs partnered with Drew House, Justin Bieber's design label, to create and wear reversible jerseys. Some NHL teams have started to partner with fashion brands to create special looks for their gear.

Arizona coyotes logo wordmark Patch#

In an inspired twist on tradition, the team's captain will wear a half-moon 'C' patch, while the alternate captains will be identified with a patch that creates an 'A' with two cacti hugging each other. The Coyotes will wear pants with a sand-colored cactus on them, along with burgundy helmets and gloves. Inside the collar are small geckos, a tribute to the gecko shoulder patch from the Coyotes' original green third jersey. There's Kachina-style etching on the bottom of the jersey and the sleeves. There's a star located above the letter 'I' on the wordmark, symbolizing both the desert nights when coyotes hunt and the Arizona state flag. The burgundy jersey features the word 'Arizona' in sand-colored cursive writing across the chest. For me, it's about being the team that helps make hockey a thing in street culture.' We're all in one ecosystem, not a separate one. One of the things we bonded over was bringing culture into the sport. 'This will become the fire igniter to the culture. 'This concept of design meets sports is a growing idea, you know?' said Villaseñor, who was hired as the Coyotes' creative strategist and global fashion designer in October.

The team is releasing the jersey to the public on Wednesday and will wear it for the first time on Sunday against the Vegas Golden Knights at Mullett Arena.

Their latest foray into courageous couture: a special edition 'Desert Night' jersey created by Rhuigi Villaseñor, the founder and creative director of Los Angeles-based streetwear brand Rhude. The Arizona Coyotes are known for bold fashion statements, from their multicolored Kachina logo to using desert sienna as the template for their recent Reverse Retro jersey.

Arizona coyotes logo wordmark upgrade#

You have reached a degraded version of because you're using an unsupported version of Internet Explorer.įor a complete experience, please upgrade or use a supported browserĪrizona Coyotes debut new 'Desert Night' jerseys